• Martini in Mauritius? Part 1: Sell more with your website.

  August 21, 2007

• Mind-blowing marketing books and extra cups of coffee

  August 10, 2007

• Get your website ranked quickly (and ranked well) on Google

  August 8, 2007

• Big Ideas & Staring at Ceilings

  July 28, 2007

• August 2007
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• Co.za Domain Registration

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Martini in Mauritius? Part 1: Sell more with your website.

August 21, 2007 | Author: Gian Visser | Filed under: 5 Minute Business Tips, Increasing Website Conversion, Marketing Ideas

So you’ve got that website that was guaranteed to help you retire and write that bestseller in Mauritius before you turned 40.

Well are you retired?

Is your website significantly increasing your business?

How close is that Martini in Mauritius?

I’m starting a series highlighting things you can do in the next 10 minutes that WILL make your website convert better.

What does ‘convert better’ mean?

Choose something that you want a person visiting your website to do.

This could be anything that would move them along the ‘Visitor’ to ‘Client paying me money’ path: Buying your carefully crafted bricks online counts. Filling in their contact details on a form so you can stay in contact with them to prove and show exactly why your pool cleaner is the best on the planet – hell the best pool cleaner in the 300 odd billion solar systems – counts. Getting them to email you counts.

Getting them to DO anything on your website that helps you counts.

The more site visitors do the thing you want them to the more succesfully your website ‘converts’.

Too many websites say too much and confuse the crap right out of the visitor and convince them to decide ‘later’ just whether they’ll do business with you. Fact is if they leave your website without doing anything then ‘later’ is found right next to the Queen Elizabeth entry in the well known ‘What Never Comes?’ Encyclopeadia series.

Tomorrow I’ll detail a nifty (and easy) thing you can add to your website to get people to trust you and know that you’ll deliver just what you promise!

See you then

P.S. You think you’d enjoy a Martini in Mauritius?

 

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