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Mind-blowing marketing books and extra cups of coffee

August 10, 2007 | Author: Gian Visser | Filed under: Customer Service, Great Books to Read, Interesting Behaviour Studies, Marketing Ideas, Musings, Product Reviews

I’m a sucker for a good book.

Whenever I think I’m spending too much time reading I appease myself by repeating the mantra “Leaders are Readers, leaders are readers” and make myself order carisoprodol another cup of coffee (ok - truth is I probably ask (perhaps beg) my wife to make me another cuppa).

I’ve read some truly astonishing, mind-blowing books. They may be defined as business books or marketing books or ’self-help’ books. What they are tagged as are meaningless – Some of these books (or just snippets in them) have been not only mind bending but instrumental in shaping the way Afrihost provides web hosting and service to our clients.

And of course some of the books have been (imho) harder to read than scraping your nose on a freshly sharpened cheese grater.

Books can help shape the way you look at a problem, the way you think about the world and see your clients.

In fact one of the books I’m reading now (’Small is the new big’ by Seth Godin) inspired me to start this blog.

Fact is we’re all in the marketing game – whether you own a company or not or whether you like it or not.

We are all ’selling’ something (even if it’s getting out of the party at great aunt Susan’s house with your wife so that you can watch the rugby with a stick of biltong)

So onwards…

Here are the books I’m currently reading:

  • Disciplines of a Godly Man by R. Kent Hughes
  • Getting Things Done by David Allen
  • The Irresistable Offer by Mark Joyner
  • Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
  • The Way of the Wild Heart by John Eldredge
  • Quirkology by Prof Richard Wiseman

I’m going to be writing a bit over the coming weeks about these (and other) books.

Have an absolutely fantastic weekend!

This entry was posted on Friday, August 10th, 2007 and is filed under Customer Service, Great Books to Read, Interesting Behaviour Studies, Marketing Ideas, Musings, Product Reviews. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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